• IBSS RCE 3 - Decision Making in Business

    IBSS RCE 3 - Decision Making in Business

    About

    Vision

    • “Decision-Making in Business” research centre of excellence (RCE3) is established with the mission to provide a dynamic platform for academic exchange and collaboration among faculty and students within IBSS. Our primary objectives are to foster an enriching academic environment, encourage interdisciplinary research, and establish strong connections with both the academic community and the industry. We aspire to become a leading hub for academic excellence and innovation, contributing significantly to both the scholarly community and the business industry.

    Strategic Mission

    • Academic Exchange and Collaboration: The center aims to create a vibrant academic climate by developing a platform for faculty and students to engage in meaningful academic exchanges and collaborations. Through seminars, workshops, and conferences, we strive to enhance the intellectual environment within the university.
    • Interdisciplinary Academic Cooperation: Recognizing the evolving demands of the academic landscape, the center encourages and supports interdisciplinary academic cooperation. By integrating diverse fields of study, we aim to facilitate the efficient production of research projects and outcomes, thereby advancing the frontiers of knowledge.
    • Connecting with the Academic Community: The center is committed to establishing robust connections with the both domestic and international academic communities. By engaging with external scholars and institutions, we seek to elevate the IBSS academic impacts and competitiveness on a national and international scale.
    • Industry Collaboration: To promote the integration of academia and industry, the center actively seeks to build partnerships with relevant industries by introducing industrial projects to IBSS. These collaborations aim to enhance the practical impacts of our research and increase the IBSS social impacts by addressing real-world business challenges.

    Research Areas

    • Behavioural Research in Accounting
    • Game Theory and Experimental Economics
    • Financing Entrepreneurship, Innovation and Technology (Corporate Investment and Financing Decision)
    • Marketing (Consumer Decision Making)
    • Supply Chain (Supply Chain Finance, Intelligent Logistics and Transportation)
    • Strategy (Strategic Management, International Business, Corporate Governance, Family Business, etc.)
    • Human Resource Management
    • Entrepreneurship & Innovation (Entrepreneurial Decision-Making)

    People

    Director

    Dr Yue Xu
    Associate Professor
    Department of Strategic Management and Organisation

    Affiliated lab coordinators

    Dr Yaxiong Li
    Associate Professor
    IBSS Biometrics Lab

    Dr Mofei Jia
    Associate Professor
    IBSS Experimental Economics Lab

    Members

    Dr Haifeng Fu
    Associate Professor
    Department of Economics

    Dr Fangfang Hou
    Assistant Professor
    Department of Intelligent and Operations Marketing

    Dr Oupin Tang
    Assistant Professor
    Department of Accounting

    Dr Yumiao Tian
    Associate Professor
    Department of Strategic Management and Organisation

    Dr Mengyuan Wang
    Assistant Professor
    Department of Strategic Management and Organisation

    Dr Chiafeng Yu
    Senior Associate Professor
    Department of Finance

    Dr Yining Yu
    Assistant Professor
    Department of Intelligent and Operations Marketing

    Supporting staff

    Weilin Wu
    School Academic Administrator
    Academic Support Team

    Research activity


    • Sep 24 Research seminar (Invited speaker: Dr. Wim Coreynen, Zhejiang University), Host: Yao FU (SMO)
    • Nov 1 ??? Research seminar (Invited speaker: Dr.Shengming LIU, Fudan University), Host: Qiaoyao HUANG (SMO)
    • Nov 27 Research seminar (Invited speaker: Dr.Wenbin SUN, Rockhurst University), Host: Xiaobo XU (IOM)
    • Dec 6 ??? Research seminar (Invited speaker: Professor Kam C. (Johnny) Chan, Shanghai Business School), Host: Chiafeng YU (FIN)
    • Dec 11 Research seminar (Invited speaker: Professor Haomiao YU, Toronto Metropolitan University), Host: Haifeng FU (ECO)
    • Dec 13 Research seminar (Invited speaker: Dr. Boying LI, University of Nottingham Ningbo China), Host: Fangfang HOU (IOM)
    • Dec 17 Research seminar (Invited speaker: Dr. Chengsi WANG, Monash University), Host: Haifeng FU (ECO)


    • Company Consulting Project
      • Project: Digitalization strategy of advanced manufacturing in new global era (2024-2026) RMB 150,000。Principal Investigator (PI): Dr. Yumiao Tian

    Research output


    National Natural Science Foundation of China (NSFC):

    • Project: Multidimensional Decision-making Processes of Leader Voice Endorsement: An Image Theory Perspective (2021-2023) RMB 300,000. Principle Investigator (PI): Yue Xu

     

    Ministry of Education of the People’s Republic of China (MOE)

    • Project: The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism (2025-2027) RMB 80,000

    Principle Investigator (PI): Yining Yu

    • Project: Visual assimilation versus physical complementation: The role of temperature in food choice (2023-2024) RMB 10,000. Principle Investigator (PI): Yining Yu

     

    Key Programme Special Fund (KSF):

    • Project: Institutional Capability of Chinese SMEs (2019-2021) RMB 169,120

    Principle Investigator (PI): Yumiao Tian

     

    Research Development Fund (RDF):

    • Project: Public Financial Integrity: Audit Risk in Local Governments (2024-2027) RMB 91,199. Principle Investigator (PI): Chiafeng Yu
    • Project: Fund manager cognitive flexibility, investment decisions and performance – evidence based on textual analysis (2023-2026) RMB 57,600. Principle Investigator (PI): Oupin Tang
    • Project: Do leaders make the place? Investigating the critical role of leader in affecting the consequences of employees’ presenteeism behaviors (2023-2026) RMB 98,200. Principle Investigator (PI): Mengyuan Wang
    • Project: Visual assimilation versus physical complementation: The role of temperature in food choice (2023-2025) RMB 100,000. Principle Investigator (PI): Yining Yu
    • Project: Promoting prosocial behavior in charitable crowdfunding: visual data analysis using deep learning technique (2022-2025) RMB 99,755.95. Principle Investigator (PI): Fangfang Hou
    • Project: Voice for oneself: An Examination of the Nature, Antecedents, and Consequences of Self-interested Voice (2021-2024) RMB 90,580. Principle Investigator (PI): Yue Xu
    • Project: Institutional capability and SME internationalisation: Empirical evidence from China (2019-2022) RMB 72,600. Principle Investigator (PI): Yumiao Tian


    Arslan, A., Kamara, S., Tian, A. Y., Rodgers, P., & Kontkanen, M. (2024).?Conflict, Marketing agility, Sub-Saharan Africa, Underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context.?Journal of Business Research, 173, 114488. https://doi.org/10.1016/j.jbusres.2023.114488

    Bai, M., Shen, L., Li, Y., & Yu, C. F.?(2024).?Does legal justice promote stakeholder justice? Evidence from a judicial reform in China.?International Review of Financial Analysis,?94, 103326.?https://doi.org/10.1016/j.irfa.2024.103326

    Cao, V., Wang, X. H., & Fu, H.?(2024).?Endogenous Coalition Formation and Free Trade Agreements.?Managerial and Decision Economics. Advanced online. https://doi.org/10.1002/mde.4346

    Cumming, D., Lu, F., Xu, L., & Yu, C. F.?(2024).?Are Companies Offloading Risk onto Employees in Times of Uncertainty? Insights from Corporate Pension Plans.?Journal of Business Ethics, 195, 579-598.?https://doi.org/10.1007/s10551-024-05655-6

    Duan, J., Wang, X., Xu, Y., & Shi, L. (2024).?Why and How Manager Promotive and Preventive Psychological Ownership Influence Voice Endorsement.?British Journal of Management,?35(1), 487-502.?https://doi.org/10.1111/1467-8551.12724

    Han, Y., Tian, A. Y., Chong, W. K., Chong, A. Y. L., & Paulraj, A. (2024).?Navigating supply chain disruptions: a purchasing portfolio matrix analysis of Chinese manufacturing SMEs in the context of COVID-19.?International Journal of Operations and Production Management,?44(7), 1324-1353. https://doi.org/10.1108/IJOPM-03-2023-0190

    Hou, F., Li, B., Guan, Z., Chong, A. Y. L., & Phang, C. W. (2024).?The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis.?Internet Research,?34(6), 2298-2340.

    Tang, O., Shi, X., & Jiu, L.?(2024).?Value creation or political trick? An event study on anti-ESG regulations.?Finance Research Letters,?65, 105530. https://doi.org/10.1016/j.frl.2024.105530

    Yang, Y., Zheng, J., Yu, Y., Qiu, Y., & Wang, L. (2024).?The role of recommendation sources and attribute framing in online product recommendations.?Journal of Business Research,?174, 114498.?https://doi.org/10.1016/j.jbusres.2024.114498

    Duan, J., Wang, T., Xu, Y., & Zhu, Y. (2023).?Employee Status and Voice under Authoritarian Leadership: An Attachment Perspective.?Journal of Business and Psychology,?38(3), 607-619.?https://doi.org/10.1007/s10869-022-09845-9

    Jaroenjitrkam, A., Mihaylov, G., Yu, C. F., & Zurbruegg, R. (2023).?Pulling together by paying together: The effect of product market competition on TMT incentive dispersion.?Journal of Business Research,?165, 114045.?https://doi.org/10.1016/j.jbusres.2023.114045

    Wang, M., Lu, C. Q., & Lu, L. (2023).?The positive potential of presenteeism: An exploration of how presenteeism leads to good performance evaluation.?Journal of Organizational Behavior,?44(6), 920-935.?https://doi.org/10.1002/job.2604

    Yu, Y., Peng, X., & Wang, L. (2023).?The Impact of Mobile Payment on Hedonic Preference.?Journal of Interactive Marketing, 58(2), 151-166. https://doi.org/ 10.1177/10949968221146997

    Duan, J., Lin, X., Wang, X., & Xu, Y.?(2022).?How organizational cultures shape social cognition for newcomer voices.?Journal of Occupational and Organizational Psychology,?95(3), 660-686.?https://doi.org/10.1111/joop.12390

    Duan, J., Xia, Y., Xu, Y., & Wu, C. H. (2022).?The curvilinear effect of perceived overqualification on constructive voice: The moderating role of leader consultation and the mediating role of work engagement.?Human Resource Management,?61(4), 489-510.?https://doi.org/10.1002/hrm.22106

    Labs and facilities


    Overview

    The IBSS Biometrics Lab, located in BS315, is equipped with state-of-the-art facilities designed to measure a range of physiological and cognitive responses, including emotions, eye movements, skin conductance, and brain activity.

    Equipment and Technology

    The lab is currently equipped with:

    • 2 screen-based eye trackers for recording eye movements,
    • 2 Galvanic Skin Response (GSR) units for measuring electrical conductance of the skin,
    • 2 Electroencephalography (EEG) units for tracking brain activity, and
    • 2 licensed iMotions software packages that integrate various sensors for advanced emotional and cognitive measurements. These tools enable sophisticated analysis such as Area of Interest (AOI), heatmaps, and scanpaths. The lab also uses facial coding algorithms to decode emotions from facial expressions, allowing for comprehensive Facial Expression Analysis (FEA)

     

    Research Projects

    • Research Development Fund (RDF)
      • Project: Exploring Gender’s Role in Leadership: A New Perspective on Narrowing the Gap (2024-2026) RMB 99,816.?Principle investigator (PI): Dr. Yaxiong Li from Department of Economics, IBSS
    • Teaching Development Fund (TDF)
      • Project: Improving Online Teaching with Biometric Insights (2023-2026) RMB 42,000 . Project member: Dr. Tony Kwok Luen So and Dr. Shuyang Si from Department of Economics, IBSS
    • International Research Project
      • Projects: Food Behaviours and Preferences in China (2020-2023) RMB 38,000. Principal Investigator (PI): Dr. Tony Kwok Luen So from Department of Economics, IBSS
    • PhD student Project
      • Project: Cognitive and Emotional Landscapes of Surplus Food Consumption: A Neurobiological Exploration across China and Spain (2024). Project member: Ni Ying (Visiting PhD student); Dr. Yaxiong Li (Supervisor)
    • UG & PG student project
      • Project: Chinese consumer food choice preferences when selecting imported food products – an eye-tracking study (2021)

     

    Activity

    A dynamic schedule of annual workshops is provided to train both students and faculty members in the effective use of these biometric devices. Our aim is to introduce the lab’s capabilities and to cultivate a research environment that encourages the use of these technologies among all interested parties. These workshops will act as a hub for knowledge exchange and skill development, providing attendees with the necessary expertise to design and execute experiments successfully.

     

    Lab Coordinator: Dr. Yaxiong LI

     


    Overview

    IBSS Experimental laboratory, located in BS294, contains 45 desktops with webcams. The lab has a subject pool managed by an Online Recruitment System for Economic Experiments ORSEE. Experimental economics has become one of the most successful and fastest-growing fields of economics in the last several decades. It is a subfield of economics that uses experiments to explore human behavior, tests economic theories, and suggests new models to better capture human behavior by providing more psychologically plausible foundations. In the lab, researchers can conduct various experiments based on their research interests. By participating in lab experiments, students may make economic decisions in the designed economic environment and then receive monetary payoffs based on their strategies. For teaching, classroom lab experiments are especially useful and helpful when learning difficult concepts, such as individual decision-making, firm strategies, and other relevant games in economics. Consistent with research-led teaching, students may further develop their research interests by running lab experiments for their dissertations.

    Research Projects

    • National Natural Science Foundation of China (NSFC)
      • Project: The impact of competition of social status on games with strategic complementarities in social networks: Theoretical and experimental studies (2023-2025) RMB 300,000 . Principal Investigator (PI): Dr. Mofei Jia
    • Research Development Fund (RDF):
      • Project: CDS, Information and Rumours in Experimental Asset Markets – The Influence of Information and Personality Traits in Asset Markets (2019-2024) RMB 98,360. Principal Investigator (PI): Dr. Ye Bai from Department of Economics, IBSS
    • Research Enhancement Fund (REF)
      • Project: Peer Effects and Network Formation (2021-2024) RMB 50,000. Principal Investigator (PI): Dr. Mofei Jia

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    Workshop

    Decoding Decision-Making: a Journey through the Experimental Economics Lab (EEL) and Biometrics Lab (BL)”, 6 May, 2024.

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    Lab Coordinator: Dr. Mofei JIA

    News

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